Review Article Open Access

The Influence of Online Advertising on Purchasing Patterns of Customers in the Eastern Cape

Abstract

Advertising is a tool used to promote, introduce a product, and position a product in the mind of customers. The primary aim of this study was to investigate the influence of online advertising on purchasing patterns of customers in the Eastern Cape. To achieve the objectives of this study quantitative research was conducted, data collection for this study was made through questionnaires that were distributed to the sample size of 40 respondents. The respondents were chosen in a non-probability manner utilizing convenience sampling.

Aviwe Tweni and Tshepo Tlapana

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