Research Article Open Access

THE IMPACT OF MARKETING COMMUNICATION ON PRODUCT DEVELOPMENT

Abstract

This research paper involves an effective understanding of the appropriate marketing communication processes regarding the product development stage. In this present era, most business processes require effective involvement of the marketing channels so that they can experience an effective impact on the people along with their perspectives. The requirements of the consumers need to analyze effectively so that it can enhance the profit-making processes by focusing on the product development process. It requires analysing several contexts of social media platforms so that innovative marketing strategies can frame shortly. It requires analysing the competitiveness in the overall market so that competitive strategies developed to enhance the quality of the product.

Dr. Anirrban Ghosh*

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