Case Report Open Access

The Global Implication of Covid-19 Social Media Misinformation Campaigns

Abstract

Social media misinformation campaigns are pervasive in society today. Across the world, misinformation affects the way people navigate through society. In this article, the Spiral of Silence Communications Theory is analyzed to better understand how social media affects public perception and the way people communicate. The research shows that applications like Twitter play a significant role in the dissemination of false information. Additionally, social media platforms that perpetuate false news amplify the voice of the minority to appear as the majority opinion. This phenomenon perpetuates a spiral of silence where the silent majority are muted in fear that expressing their opinion will have a detrimental effect on their social reputation. Lastly, on a global scale, a country’s ability to sensor communication networks affects the public’s ability to receive information in times of crisis such as during the Covid-19 pandemic.

Ike Ejikeme

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