Research Article Open Access

SNS as Intimacy Zone: Social Intimacy, Loneliness, and Self-disclosure on SNS

Abstract

This study explores factors that may influence one’s self-disclosure on SNS where one self- disclose information in the public eye. Social intimacy and loneliness as indicators of one’s social relationship status are found to be both significantly, though contradictorily related to self-disclosure on SNS. Social intimacy and loneliness function are mediators in the direct effect of personality on self-disclosure on SNS. This study enhances the understanding of self-disclosure on SNS rather than interpersonal connections.

Yafei Zhang*, Qi Ling

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