Research Article Open Access

Seeing of Advertising in an Underserved North Houston Neighborhood

Abstract

This project looks at the current state of outdoor advertising in one North Houston neighborhood, by examining the historical notion that advertising in underserved communities is predominately of a negative nature (alcohol, tobacco, and unhealthy eating, or unhealthy lifestyle products). For this observation study, outdoor advertising includes billboards and our other large outdoor signage, but not attached store or business boards.

Williams Whitman

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