Research Article Open Access

Online Videos, Everyday Pedagogy, and Female Political Agency: ?Learning from YouTube? Revisited

Abstract

This paper examines the political perspective of alternative online videos as a new mode of everyday pedagogy where individuals publish alternative standpoints on a certain social issue and mobilize others. As an exemplar, I argue how YouTube videos on Korea’s candlelight movement in 2008 helped achieve people’s grassroots mobilization efforts for their voluntary, non-violent participation, exhibiting popular, public sentiment against the Korean government’s policy on importing U.S. beef. Examining how female protesters constructed their political agency via online communication, this paper further maintains that videos require rethinking the conventional roles of media spectacles that (re) produces the dominant ideology. Thus, with a critical dimension of the popular online videos, this paper contributes to providing media practitioners as well as media scholars with an innovative perspective on a dialectical relationship between popular culture, media technologies, and sociopolitical mobilization within specific cultural, social, and political contexts.

Gooyong Kim

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