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Navigating the Tides of Change: Global Media Trends in the 21st Century

Abstract

This article explores the dynamic landscape of global media trends in the 21st century. It delves into the profound impact of digitalization; the rise of social media; the dominance of streaming services; and the integration of virtual and augmented reality. Additionally; it discusses the role of artificial intelligence; user-generated content; and the forthcoming 5G technology. The article also highlightsthe resurgence of podcasting; influencer marketing; and livesstreaming; while addressing concerns about data privacy and sustainability. Through this examination; it becomes evident that global media is undergoing a significant transformation; shaping how we communicate; consumes content, and perceives the world.

Galen Scott*

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