Research Article Open Access

Impact of New Media on the News Content of Dainik Jagran: A Quantitative Analysis

Abstract

The dawn of the new millennium has brought about a revolution in every sphere of human life. No doubt despite the universality of the concept of the new media there exist differences of the opinion about the nitty-gritty of the notion of new forms of media. The newspapers too could not keep themselves aloof from the effects of this incredible phenomenon. The advent of new media has led to structural changes in the news content of print newspapers. Nearly all newspapers and magazines maintain the web versions of their publications. Even if the editorial policy continued to be unaffected, however, the quantity of news content experienced drastic changes. This paper concerns the trend of ‘News Content’ on the front page of the national Hindi daily Dainik Jagran from the year 2005 to 2015. The basis of our study is Media Content Analysis Method. To select the sample of newspaper we used Systematic Random Sampling Technique. We selected the sample of Dainik Jagran from first Monday of January followed by first Tuesday of February, followed by first Wednesday of March and so on and so forth. Hence, twelve issues of each newspaper from each month are selected for study each year. We chose the front page to study the changes in the news content of Dainik Jagran. Our findings clearly show that Dainik Jagran registered a sharp decline of forty two per cent in the news content on the front page during the study period. Dainik Jagran showed a downward trend in the overall news content during the period of study.

Jitendra Singh*

To read the full article Download Full Article | Visit Full Article