Research Article Open Access

Expanding Horizons: How Social Media Catalyzes Concrete Advancements in Sustainable Development

Abstract

Sustainable development is now a global goal shared by all countries. It represents a comprehensive and integrated approach that requires participation from individuals, groups, organizations, and governments at many levels—from local to international. The ultimate goal of sustainable development is the long-term health of the entire planet, not just its borders or its time restrictions. As a result, it calls for people to behave locally while yet embracing a global viewpoint. The efficient implementation of initiatives aimed at alleviating poverty and the promotion of environmental conservation activities in daily life are contingent upon informed and concerned citizens. Relationship-building procedures have been made easier by the growth of information and communication technology, especially mediated communication, which has also broadened the conversation on sustainable development. Social media platforms have revolutionized communication by enabling individuals to connect with others worldwide, share ideas, opinions, and cultural exchanges effortlessly. Social media platforms empower users to stay informed about new concepts, social movements, and emerging trends through peer learning and viral dissemination of information. While conventional media played a significant role in raising awareness about sustainable development in the past, the advent of social media has transformed the landscape. Social media fosters a sense of community among like-minded individuals, driving collective action towards sustainable goals. This chapter seeks to explore the impact of social media on sustainable development, examining how it facilitates collaboration among individuals with shared interests and motivates them to work towards common objectives. 

 Dhruv Sabharwal

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