Research Article Open Access

Effects of Photojournalism on Reader’s Exposure and Retention

Abstract

This research study focuses on the selective retention and selective exposure theories. This study also aims to testify that picture have great impact on the process of retention and selection of news stories. Images which are related to the text of the news story have great amount of information retention. Photos which are irrelevant to the text have intermediate amount of information retention. And news which are only text have minimum amount of information retention. The study formulates the selective exposure and selective retention theories by applying experimental research method to the population of Bahauddin Zakariya University, Multan. Study also proves that images have great impact on selection of news story to be read first. News with images have more chances to be selected first for exposure. While size of image is also important factor in selection of news story. News with bigger size image is selected first for exposure while image with smaller size have less chance to be selected first for exposure. For this study 150 subjects were selected from the population. Findings strongly support the theories of selective retention and selective exposure.

Aqsa Iram Shahzadi Khan* and Bilal Mazhar

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