Mini Review Open Access

Cultural Representation in Kenya's Viral TikTok Ad 'A Family that Flies Together’

Abstract

  the rapidly digitalizing Kenyan ad space and motivation for their rich ideas. Digital media, especially TikTok mimics the constellations of folklore and cultural sensitivity among African communities and their means to connect while meeting consumer needs and wants, and at the same time, entertainment. Analysis of TikTok data reveals close connection of viewers with Awinja Nyamwalo’s ad. Technique, twists and wits used, are captivating and transcend ad’s promotional role. Amid concerns on safety of digitally mediated tools, artificial intelligence can be used so that more  

 Obed Nyangena

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