Research Article Open Access

A Study on the Uses and Benefits of OTT Platforms amongst College Students in Chennai

Abstract

The arrival of Over-the-Top (OTT) platforms has enriched the entertainment industry with more viewers adopting this facility with much ease and popular support. Of late, there has been a sharp increase of OTT usage among college students. This research study attempts to find out the uses and benefits of OTT among college-going students in Chennai. A detailed online questionnaire was used to collect data from students. Netflix and Hotstar are more popular than other apps. Malayalam and Hindi films are found to be better in content and craft. Students prefer the subtitling option than the dubbed versions of the original. Majority think that Web series are more suited for OTT than films

Naresh Kumar M*, Elangovan R

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