Research Article Open Access

A Paradigm Shift in the Entertainment Industry in the Digital Age: A Critical Review

Abstract

The advent of the digital age has brought about significant transformations in the entertainment Industry, challenging traditional paradigms and redefining the ways in which content is created, distributed, and consumed. This research paper critically reviews the paradigm shift occurring in the entertainment industry, focusing on the implications of digital technologies, the rise of online platforms, changing consumer behavior, and the impact on various stakeholders. By analysing relevant literature, industry reports, and case studies, this paper aims to comprehensively understand the challenges and opportunities presented by the digital age and assess its impact on the entertainment industry.

Dr. Bharat Dhiman*

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